Mobile Advertising

This is from a pannel I participated on last year at the "Contenido Móvil Américas 2007". The pannel was about new trends in Mobile Entertainment and this video is about the part when we are discussing Mobile Advertising. My argument is that until the medium (mobile) proves that it can drive sales for the advertisers, it will not become an viable advertising medium. I think it will happen, we just don't know yet how.